Are there any Norwegian Football Clubs Sponsored by Casinos?

Norway has successful football teams and as a result, it has attracted numerous sponsors. Football is one of the most frequently sponsored sports right alongside handball and skiing in this country. Among the football club sponsor brands in Norway, you can find many companies that have invested money over the years, including a gambling brand.

In this article, you’ll learn about that particular brand and other well-known football sponsors in the country.

Why Does the Gambling Industry Sponsor Sports?

It’s no wonder that sports teams get sponsorships from big brands in the casino industry. After all, many of these sites offer sports betting in addition to casino games like roulette and blackjack. Even if they don’t, the target audience is the same. Players that place wagers on sports often enjoy playing at casinos. To see which one offers what, you can compare them at toppcasinonorge.com and pick the best casino that meets your betting needs.

Casinos and other gambling companies frequently throw money at players for the obvious reasons – to promote their brands and attract more players to their websites. This is why we frequently see the ads of casino brands on matches, as well as printed on the shirts of the players.

Norwegian football clubs are frequently promoted and sponsored by casinos. If you are a bettor from the country or looking to wager on these matches, the online gambling industry offers you the opportunity to bet on the matches from the comfort of your home, or anywhere else with a good internet connection. Still, before you choose the site to place wagers on, you should read the online casinos review at casinosters.ca to get familiar with what it offers.

Norwegian Football Clubs Sponsorships

Now, let’s take a look at the most prominent sponsorships in Norway for football teams.

1. Norsk Tipping as the Primary Sponsor of the National Team

The biggest and primary sponsor of the National Team of Norway is a gambling brand, Norsk Tipping. They made a deal to sponsor the team and its tournaments until 2024, an agreement that was signed with the Norwegian Football Federation.

Based on this, Norsk Tipping will be sponsoring the top 2 divisions: Toppfotball Kvinner (the top 2 women leagues), and the Norsk Toppfotball.

This gambling company is linked with football in the country since 1948, but this is the first time they switched focus to the big leagues. Before, they were sponsoring lower leagues. Norsk Tipping is a state-owned gaming company.

This is, in fact, the only gambling company that currently sponsors football in the country.

2. Viaplay Group with the Multi-Year Endorsement with Erling Haaland

Viaplay Group is a subscription streaming operator. In 2022, they signed a multi-year endorsement and content contract with Erling Haaland, the Norway national team striker that players in Manchester City.

According to this deal, Haaland will become a brand ambassador in the 9 markets where the company has rights to the EPL, which include Norway, Denmark, Sweden, Finland, Latvia, Estonia, Lithuania, the Netherlands, and Poland. They’ll also release a documentary about the player’s journey when he transferred to Manchester City.

3. Coop’s Sponsorship of the Norwegian Club Football

In July 1 of 2022, the supermarket group Cook extended its existing sponsorship as the main partner of the Norwegian club football. Their new contract will expire in 2025. The agreement with Toppfotball Kvinner or TFK and Norsk Toppfotball or NTF was first signed in 2017, followed by 2020, and now in 2022.

4. PostNord is the Title Sponsor of the NNF

In 2016, PostNord, the Nordic logistics and postal services company became the title sponsor of the 2nd Division in the country. It extended its agreement in 2020, which is valid today. They extended their deal for the third tier in the country.

As you can see, there’s just one gambling brand sponsoring football in Norway, but this is in fact, the primary and biggest sponsor of the national team in the country. This once again confirms that gambling companies are some of the biggest sponsors of sports these days.