Football Clubs in the UK Sponsored by the Gambling Industry

The growth of the online casino industry has made an impact on multiple industries. As more money started coming in from online gambling platforms, different brands behind them have opted for different types of marketing. One of the most popular marketing types remains through partnerships with other popular brands.

In this article, we’re going to examine how low deposit casinos partner with football clubs in England to keep growing their digital gambling platforms. Most of the sites that offer £1 minimum deposits also have sportsbook sections, partnering up with football clubs is a great way to expand their reach. That way, their platforms can remain on a steady path to growth. Let’s take a look at some of the popular UK clubs that are already partnered up with some brands.

Everton

Everton is a well-known UK football team that’s made a lasting impact on the UK football scene. Even though it’s not at its peak currently, the club still has a huge fan base, allowing it to team up with powerful brands. The collaboration is a two-way street, allowing the club to have many of its expenses covered by online casino sponsors. With this approach, the club management can remain focused on finding the perfect players for its team.

Fulham

Fulham is another UK football club that was in the Premier League multiple times. As such, they are the perfect partners due to the broad fan bases they have. That’s why aspiring sports betting and online casino brands are looking to partner with them. Teams like Fulham provide the best value because they don’t ask obscene amounts of money for their partnerships. Still, with their following, they provide just the right exposure for brands looking to grow in the UK.

West Ham United

West Ham United is a team competing in the Premier League, meaning that they get to exchange punches with the best of the best. As such, the team has an insane amount of exposure, allowing it to pick only the top brands to partner up with. They currently work with one of the industry giants, Betway. As a world-renowned brand, they enjoy partnerships with a top Premier League team, confirming that they are top tier.

Newcastle United

Newcastle is known in the Premier League. As such, it’s another team that has close ties to the online sportsbook and casinos. Being currently fourth means that thousands of fans are eagerly watching their games to support the team’s climb to the top. In the process, many opt to bet on them, potentially making profits. A betting operator with a casino section is their partner in their pursuit. That way, thousands of team fans know where to seek the most competitive odds for Newcastle United.

What are the Pros and Cons

As you can see, the top brands in UK football have close relationships with the online casino industry. However, there are pros and cons in this relationship for both parties. Let’s first go over the most important pros and then mention a couple of potential risks.

The mutual benefits of these types of partnerships are clear. Online gambling platforms benefit by acquiring new users for a relatively reasonable price. Still, these sponsorship contracts usually last for years, meaning that thousands of players will see the brand’s logo on the team’s merchandise. On the other hand, teams receive funds that allow them to get additional funding to grow.

When it comes to cons, the sports team is always risking its reputation. Unfortunately, some brands in the gambling world have been involved in illegal activities. As you can imagine, partnering with such a brand would be devastating for a football club. On the other hand, dual platforms that want to get more casino players might not be advertising in the right place. Those who are passionate bettors rarely play slots and other casino games.

Therefore, these partnerships have to be carefully planned so that both the football team and the gambling platforms get the needed benefits.

Conclusion

The sports betting and gambling world are closely tied together everywhere around the world. The situation is the same in the UK, where the best team chooses to team up with important sports betting brands. As we’ve mentioned, these collaborations are two-way streets, meaning that both the casino and the team get something out of the partnership. With continuous online casino growth, it’s safe to say that these types of partnerships will continue in the future.