Top Football Teams And Their Betting Sponsors

Betting sponsorship in football is a controversial subject. Society doesn’t see it as appropriate - and the sport listens. The Premier League, for example, has recently banned all betting branding on the front of the players’ shirts. This doesn’t mean, of course, that betting sponsorships will disappear from football - not even English football. There are many forms in which the biggest betting brands will still associate with the top football teams in the world.

Where is the branding?

The branding can be as obvious as a big logo on the top of the players’ jersey to as discreet as a logo on the chair of the team manager when he is interviewed by the press. In most cases, it’s the message (like Brand X is the team’s official betting sponsor) or a banner at the margins of the football field during the matches.

Betway

Betway is one of the best-known sports betting brands in the world. It is present in many major regulated markets - it is one of the biggest names in online sports betting South Africa, and other African countries, among others. And it has quite a few sponsorship deals in place.

The company sponsors several major international sporting events, from the National Bank Open in Canada to the SA20 cricket tournament in South Africa. On top of that, it has partnerships in place with football clubs like Everton in the Premier League, Eintracht Frankfurt in the Bundesliga, and Atlético de Madrid, one of the best-known Spanish football clubs.

Entain Group

Entain is one of the biggest gambling groups in the world. It encompasses a series of betting and casino brands, including big names like Ladbrokes, Coral, BetMGM, Bwin, Sportingbet, and Eurobet.

The company sponsors a series of major sports leagues and teams around the world, through different brands. In England, the Ladbrokes brand has partnerships in place with several Premier League clubs. In the rest of Europe, Bwin has deals in place with clubs like Borussia Dortmund, Dynamo Dresden, FC Köln, and the entire Primeira Liga, the top football league in Portugal.

Flutter Entertainment

Flutter is one of the biggest gambling groups in the world. It is present in literally every regulated market in the world, from Australia to North America and everything in between. And as such, the list of football teams it sponsors is endless.

One of its brands, Paddy Power, has sponsored events like the CONIFA ‘Rebels’ World Football Cup, Sky Betting is the official betting partner of the EFL, PointsBet sponsors the Major League Soccer club Austin FC, and FanDuel, the group’s North American flagship, supports DC United. And the list could go on and on.

Final words

In the realm of football sponsorships, the relationship between betting companies and teams remains a contentious issue. This sometimes leads to criticism or even branding regulations. Despite these changes, betting companies like Betway, Entain, and Flutter continue to forge associations with top football clubs globally. From Betway's partnership with Atlético de Madrid to Entain’s extensive collaborations with Premier League clubs, the dynamics between football and betting sponsorship persist, sparking ongoing debates within the sports community.