How Olympians Stay Relevant – and Benefit Financially – Before 2028 LA Games
As much as winning medals is a dream for athletes,
As much as winning medals is a dream for athletes, sustaining that kind of attention after the Olympics is a significant concern. The Games of 2028 offer a different proposition, particularly in terms of commercial, which a U.S.-hosted event has to offer. For instance, Simone Biles, who has already secured herself lucrative endorsement deals, a Netflix documentary, must continue to stay relevant between the Olympic Games seasons.
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Maximising Fame: The Power of Strategic Partnerships
Michael Phelps has set high goals for other Olympic athletes who want to prolong their fame after the Olympics. Phelps was already locked into major brand sponsorship deals before he had even landed his first gold. His agent, Peter Carlisle, made sure that these were long-term and strategic deals, for instance, a partnership agreement with an Asian firm that would popularise Phelps in China ahead of the Beijing Olympics 2008. For the athletes like Leon Marchand, such strategies are crucial. He has also partnered with brands such as Omega and Louis Vuitton, which will help him in the future.
The Financial Game: Prize Money vs. Endorsements
According to a survey conducted among Olympic athletes, they depend on endorsements in order to earn a living since the prize money that they receive is not enough. For instance, the most decorated gymnast, Simone Biles, received a meagre $100,000 in 2023 in terms of prize money against $7. 1 million from endorsements. The contrast is quite marked, especially if looking at athletes hailing from countries where Olympic bonuses are much higher than in the United States.
Top 5 Countries with Highest Olympic Bonuses:
- Singapore - $1 million per gold
- Taiwan - $720,000 per gold
- Indonesia - $346,000 per gold
- Kazakhstan - $250,000 per gold
- Italy - $212,000 per gold
These figures raise the question of pursuing the commercial possibilities, particularly in the countries that offer smaller state bonuses. Those who are aware of this and act at the right time are able to land big endorsement contracts that help them remain financially stable between Olympic seasons. Although, even if it doesn't work out, it's not scary, because there's always MelBet. They offer the best online casino in Australia and offer to earn money on them for both ordinary people and Olympic champions.
Looking Ahead: Preparing for LA 2028
Leon Marchand, who is already a national figure in France, seems to be preparing for the 2028 LA Olympics. Training under Bob Bowman at Arizona State University, Marchand is not only training for an athletic career but also for his market in the US. This approach is similar to what Michael Phelps used to do in China, which was to plan for the distant future and reap great commercial benefits. Those targeting LA 2028 are already in place, locking deals that will make them relevant and financially buoyant throughout the four-year cycle.
